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Addie
WHATS THE PROBLEM?
It’s estimated that 400 million people globally have ADHD.
Common symptoms include not following through on longer tasks, not starting them at all, and becoming distracted by other tasks or thoughts.
Many to-do list apps capture tasks, but don’t prioritise them, or help you get started.
Understanding these specific challenges faced by individuals with ADHD, this week’s company, Addie, offers a compelling solution👇


Solution in a sentence: Addie is an AI-powered hyper-personalised productivity and lifestyle management platform specially created for the 400M globally who suffer with ADHD.
Four pillars to the product:
Productivity: An AI Assistant with nudges and notifications that breaks down tasks into smaller chunks, offers AI-powered task time estimation, and allows users to earn coins to drive dopamine.
Wellbeing and lifestyle: Features a Neurodiversity learning hub, mindfulness bell, soundscapes, breathing techniques, and lifestyle trackers for medication, body, mood, and menstrual cycles.
Coaching and therapy: Offers the world’s first ADHD coaching and therapy marketplace.
Community and accountability: Provides shared tasks, community chat, and accountability buddies.
Analogy: Just as a personal trainer helps individuals break down fitness goals into manageable steps, Addie serves as a mental coach, breaking down tasks into smaller chunks and offering guidance to help those with ADHD stay focused and on track.

Company breakdown:
Industry: Mental Healthcare
Headquarters: London
Year Founded: 2022
Employee Count: Zero. Three directors.
Investors: Deepbridge Capital
Previously Raised: £250k at pre-seed (April 23) + £90k grants (2022)
Currently Raising: £750k seed round
Business Model: Premium subscription
Early Traction: 54k installs. 24.5k registrations. 600+ paying subscribers. 3.9k monthly active users.

Due Diligence
WHAT WE LIKE
Large market: With a global serviceable attainable market of 400 million individuals, coupled with a rising awareness and understanding of ADHD, there is an increasing demand for tools and resources to aid in managing the condition.
Unmet Needs: Most existing productivity and wellbeing apps are not designed specifically for people with ADHD, despite their specific needs.
ADHD Foundation Partnership: Addie has a strategic partnership with the ADHD Foundation, who support the business with insight, network building and content resources.
Defensible IP (Patent & trademark): Addie has trademarks secured in all major regions and a patent application pending in all key jurisdictions.
Strong social media traction: Within 90 days from launch Addie grew its social media following to over 60,000 subscribers. They have had 5M+ views, 500k+ Likes, 15k comments and 100k shares on TikTok alone.
POTENTIAL RISKS
User Engagement: Maintaining user engagement over time can be challenging for any app, especially for individuals with ADHD who frequently grapple with consistency and sticking to routines.
Regulatory Compliance: If the app is positioned as a tool for managing a medical condition, it may be subject to healthcare regulations and require approval from regulatory bodies.
Competition: While an ADHD-specific app could fill a niche, it will still compete with general productivity and wellbeing apps. These competitors may have larger budgets and more resources.
Effectiveness: The effectiveness of the app in improving productivity and wellbeing for people with ADHD may need to be demonstrated, which could require rigorous testing and potentially clinical studies.

Founding Team
Phil Birss, CEO: Third-time start up founder with 20 years experience. Leads on product management, commercial strategy and product growth.
Joanne Vickers, Chief Growth Officer: Second-time start-up founder with 15 years experience. Jo leads all branding, marketing, communications and product growth hacking initiatives.
Dan Richardson, CTO: Second-time start-up founder with 15 years experience. Dan leads on data strategy, server architecture, software development and technical risk management & mitigation.
Sandy Wilkinson, CFO: Fractal CFO, Chartered Accountant and Commercial Consultant. Multiple successful exits over a 40 year period in the technology space.
To request an introduction to the founder, please reply to this email

Comparables
Inflow - backed by Y Combinator, Rhythm VC, Route 66 Ventures, Hoxton Ventures, Octopus Ventures
Tiimo - backed by Crowberry Capital, People Ventures, Divergent Investments, Goodwater Capital
Clarify - backed by Microsoft Accelerator
Why Addie: While comparables offer a handful of features addressing the specific needs of those with ADHD, Addie might be the all-in-one productivity and wellbeing solution they’ve been looking for.
Have your say:
Written by Monty
If you’d like to🎙️pitch to us or 📣 advertise, please respond to this email